Hakuna enables Netto to offer product protection for the majority of their online inventory

Netto is a German grocery discounter owned by the Edeka Group with around 4,300 locations across Germany. The online extension of their retail business, the Netto Online-Shop, was launched in 2013.

They have over 120,000 items in their online inventory, including non-refrigerated food and drugstore items as well as non-food items that are exclusively sold online. Product categories include tools, electronics, appliances, clothes, sports equipment, furniture and many more.

In addition to their extensive inventory, Netto also has a suite of online services in their portfolio. With integrated product protection, Netto can extend this service offering and provide their customers with an even better shopping experience.

To do this, Netto needs a product protection partner capable of handling their broad product range, high sales volumes, and the associated claims. Hakuna checks all these boxes and more with a robust platform, high quality insurance products and world class administration systems!

Tailored protection for all products

Through a strong network of European insurance partners, Hakuna enables Netto to offer protection plans for almost anything non-consumable in their inventory. Plus, the plans are tailored to the products they protect, reflecting the product characteristics, associated risks, and consumer preferences. For example, customers shopping for bikes are offered plans including theft and accidental damage protection, whereas those shopping for fridges are given the opportunity to purchase an extended warranty. But no matter what they’re buying, Hakuna ensures that customers always have easy access to the best protection.

Seamless customer experience

Thanks to Hakuna's flexible platform, Netto can leverage a single integration to fully embed product protection plans into the customer journey for the most seamless customer experience. Now, their customers are able to add product protection to their purchase with just one additional click, and then pay for them within the same transaction. No additional steps or paperwork are required!

Hakuna also ensures that Netto can maintain the quality of their customer service without any additional effort on their part. Everything that happens after a product protection plan is sold, from contract management to claims, is expertly managed by Hakuna with special emphasis on convenience and support.

"As our product protection partner, Hakuna delivers excellent results, freeing us from any technical or regulatory complexities. With a single integration, we can provide various types of protection for all items in our online inventory. Hakuna skillfully handles the entire claims process, ensuring complete customer satisfaction."
- Andreas Lorenz, Head of E-Commerce Operations

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