Partnerships

Back to school with Anio and Hakuna

Rupert Mayer
5.9.2024

Anio partners with Hakuna to offer product protection for their kids smartwatches

Anio has dedicated its time to providing families with secure and age-appropriate communication channels since 2016. Over the past eight years, they have continuously innovated their kids smartwatches, staying at the forefront of technology while maintaining the safety and security of their customers. Today, the Anio Kids Smartwatch (aka the Anio 6 Kinder Smartwatch as it’s known in German) is in its sixth generation.

Anio's focus on safety extends beyond its technology. For most kids, the Anio smartwatch is their first exposure to wearable technology and it can be a real learning experience. Which means the smartwatches won’t always have it easy. Kids will be kids after all! That’s why Anio has partnered with Hakuna to offer product protection for all of its smartwatches.

A+ product protection

Smartwatches go wherever their wearers do! And a kid’s smartwatch is probably going to accompany them to school, on bike rides, to the park, to the playground and to sports practice —  just to name a few places. With Hakuna product protection, the smartwatch is safeguarded against accidental damage and theft. So whether it's a cracked screen from a tumble on the playground, water damage from a splash in the pool or the smartwatch being snatched from a backpack, Hakuna's comprehensive coverage ensures quick and easy repair or replacement. No drama, no tantrums and no high costs involved.

As easy as ABC

Thanks to Hakuna's flexible integration options, Anio seamlessly embedded product protection plans into the customer journey, creating the smoothest possible experience. Adding extra protection is now as simple as clicking a button on the product detail page! They then proceed with checkout as usual. Once the smartwatch is delivered, parents can hand it over to their children with complete peace of mind, knowing it's fully protected.

Customers that missed out on the original offer aren’t out of luck either! Using Hakuna Redirect, Hakuna’s self-service checkout solution, Anio’s customer support team can share links to uniquely generated checkouts where the customers can secure the protection plans post-purchase independently. All they have to do is fill out their payment information!

"Hakuna's product protection solutions not only add value for our customers but also perfectly align with our commitment to safety and security. The seamless integration and user-friendly process make it incredibly easy for customers to protect their children's smartwatches, giving parents extra peace of mind."

About Hakuna

Hakuna is a product protection specialist. With their end-to-end technology platform and a strong network of insurance partners, they provide merchants with everything they need to develop their own multichannel product protection programs for their European retail businesses.

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