Partnerships
Hakuna partners with Vorwerk to offer guarantees starting with their Kobold line
Sebastian Jost
13.3.2025
Vorwerk, a globally renowned company, is known for its premium products, especially the popular Kobold vacuum cleaning systems. Their innovative design and engineering deliver exceptional performance to millions of households worldwide. Matching their products' high quality, Vorwerk maintains a deep commitment to outstanding customer service—from initial purchase through post-sale care.
When it came to guarantees for their Kobold line, Vorwerk needed a partner capable of delivering a solution that upheld their high service standards. Enter Hakuna!
Vorwerk partnered with Hakuna to launch a guarantee program for their Kobold product line. This collaboration gives customers greater peace of mind by protecting their Kobold devices beyond the standard warranty period. Through Hakuna's guarantee expertise, Vorwerk now offers flexible, user-friendly protection plans that match their commitment to excellence.
Hakuna’s integration capabilities have enabled Vorwerk to provide a seamless and intuitive guarantee experience for their customers across all their sales channels, including 2,000+ Kobold Advisors, 50+ stores, their online shop, and their CRM. The program covers the entire Kobold range, offering customers protection for 3 years on top of the 2-year warranty after purchase. This ensures that Vorwerk’s high-performance cleaning systems remain a reliable household companion for years to come.
Thanks to Hakuna, adding an optional guarantee is easy, regardless of where customers are purchasing their Kobold products.
Kobold Advisors or store employees can secure the guarantee for customers in person within a second without any additional data input straight from the Vorwerk Direct Sales App or directly via the store´s cash register.
Online customers can add an optional guarantee with a single click during the sales process starting in May.
This streamlined digital experience doesn't require any lengthy insurance application procedures and it ensures that adding a guarantee is as effortless as the purchase itself.
Hakuna’s flexibility and technological expertise have been key in helping Vorwerk enhance the customer journey. As everything is fully embedded in the sales processes, Kobold Advisors can offer added value to customers without any of the extra bureaucratic effort typically associated with issuing insurance. The optional guarantee program has been fine-tuned to meet customer expectations, ensuring high acceptance rates and satisfaction. Hakuna’s proactive support includes training Vorwerk’s sales teams, optimizing integration processes, and continuously refining the guarantee offerings.
"Hakuna's flexible integration options have simplified optional guarantee provision in all of our channels, from direct sales, to online or in-store. The team‘s dedication to innovation and customer satisfaction perfectly matches our standards of excellence."
Maximilian Bode, CFO Vorwerk Germany
Hakuna is one of the leading European product protection specialists. With their end-to-end technology platform and a strong network of insurance partners, they provide merchants with everything they need to develop their own multichannel product protection programs for their European retail businesses.
Hakuna is a product protection specialist. With their end-to-end technology platform and a strong network of insurance partners, they provide merchants with everything they need to develop their own multichannel product protection programs for their European retail businesses.