tink extends its partnership with Hakuna, enhancing its service offering in all its European markets

Founded in Germany in 2016, tink is the leading platform for smart home products in Europe. Since then, tink has expanded into four more European countries and helped more than 1.4 million customers create smarter homes with hardware from renowned brands including Google, Apple, SONOS, and Bosch.

The smart home products on tink’s platform make life more convenient and more sustainable for its tech-savvy customers. One of its smart thermostats, for example, can automatically save its users up to 30% in energy consumption and costs.

tink’s customers expect that same level of convenience in every interaction they have with tink. Through integrated product protection, tink is able to take its commitment to convenience to the next level, giving its customers a worry-free shopping experience every time.

Since 2023, tink's German customers have had the option to add Hakuna-powered product protection to any smart home products they buy from tink. In the spring of 2024, tink expanded its protection program to all of its other active European markets and now also sells Hakuna-powered product protection in Austria, Belgium, the Netherlands and Sweden.

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One partner and one integration for all European markets

From the outset, tink knew that it needed a partner that could handle the complexities of the European market without complicating tink’s operations. As an EU-licensed Managing General Agent (MGA) with a strong network of European insurance and repair partners, and a multi-language and multi-currency platform, Hakuna does just that!

In working together with Hakuna, tink can leverage a single integration to launch localized product protection in any European country. That means that as tink continues to grow and expand into new European markets, their protection program can easily grow with them. A new market can be launched in as little as two weeks! And because Hakuna's platform is completely flexible, tink has the freedom to customize its offering either in specific markets or across the board, making continuous optimizations as needed.

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Superior customer experience everywhere

In all of tink's active markets, Hakuna makes it super easy for tink's customers to get the best insurance for their smart home products during the checkout process. Customers can pay for the protection in their local currency. Hakuna also ensures that customers get the best service. Documents and support are always provided in the local language and claims are processed quickly online, keeping customer disruption to an absolute minimum. What's more, by repairing first whenever possible, Hakuna is able to extend the life of protected products. And when customers use their products longer, they're helping to reduce resource consumption, material demand, waste and emissions.

"With Hakuna's platform, we can offer high-quality product protection to our customers throughout the customer journey — in every country and for all of our products. It's convenient for us and our customers.”
- Lukas Zyla, CFO

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