BURNHARD partners with Hakuna to introduce extended warranty program

BURNHARD is on a mission to revolutionize the outdoor cooking experience with their powerful gas grills, smokers, pizza ovens and BBQ accessories. Founded in 2018, they’re grown into one of the biggest direct-to-consumer (D2C) brands in the outdoor cooking space, with online sales in all major European countries.

All of their products are developed on location in Düsseldorf by a dedicated team of experts, who combine engineering power with well thought-out features and design. Interested grill enthusiasts can purchase their quality products either online, at their showroom or from select retailers around Germany and Austria.

To ensure that their customers can fully enjoy their products for many years to come, BURNHARD has partnered with Hakuna to introduce 5-year extended warranties for all of their gas grills, smokers and pizza ovens.

Quick launch in time for the outdoor cooking season

BURNHARD wanted a solution that could be started fast, without any trade-offs when it came to functionality. With Hakuna’s flexible and easy-to-integrate platform, BURNHARD was able to launch their entire extended warranty program in a matter of weeks, right on time for the start of the outdoor cooking season. The best part? Everything is neatly embedded into the natural user journey, so the optional extended warranties add to the customer experience without complicating it.

Extended warranties at checkout or post-purchase

Now, BURNHARD customers are offered an additional 3 years of Hakuna-powered protection against technical defects for each of the outdoor cooking products they purchase, right at checkout, both online and in their showroom. To take advantage of the offer, all customers have to do is click on it and proceed with the transaction as they usually would. It’s easy and entirely hassle-free!

Existing customers do not have to miss out either! Using Hakuna Redirect links and Hakuna checkouts, BURNHARD is also able to offer the same extended warranty in targeted post-purchase email campaigns. Interested customers who click on the link are simply redirected to a customized Hakuna-hosted checkout, where all they have to do to secure the extended warranty is enter their payment information.

"Thanks to Hakuna, we were able to launch a successful extended warranty program in rapid time. Our customers are loving it!”
- Marius Fritzsche, Founder & CEO BURNHARD

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